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177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community
Manage episode 363024914 series 2817128
Forget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google.
Few do it better than Luke W Russell (@lukewrussell). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into human-centered masterpieces. Today they give us an inside look at how researched-backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
What’s in This Episode:
- Who is Luke W Russell?
- How self-love can enhance your practice.
- How quality legal marketing content builds authority and trust while uplifting communities.
- Why original, research-backed content can beat AI-generated content.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
247 episod
Manage episode 363024914 series 2817128
Forget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google.
Few do it better than Luke W Russell (@lukewrussell). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into human-centered masterpieces. Today they give us an inside look at how researched-backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
What’s in This Episode:
- Who is Luke W Russell?
- How self-love can enhance your practice.
- How quality legal marketing content builds authority and trust while uplifting communities.
- Why original, research-backed content can beat AI-generated content.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
247 episod
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