))
Startup spirit in a traditional industry: Unleashing innovation at Banco Itaú with Priscila Bezerra
Manage episode 416611260 series 3390060
Kandungan disediakan oleh Varia Makagonova. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Varia Makagonova atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Creating change is hard. Creating change inside a traditional bank? That's a whole other level of hard. Today's guest is Priscila Bezerra, Head of Martech and Digital Acquisition at Banco Itaú. In this episode, she unveils the secrets behind instituting change inside a century-old banking institution with over 100,000 employees.
Priscila shares invaluable lessons on embracing a startup mindset, taking calculated risks, and identifying strategic starting points in a composable transformation journey. Hear her advice from a four-year transformative journey that is helping to redefine traditional banking. This episode is a masterclass in innovation and change management.
Timestamps:
01:16 The challenges of innovation in a century-old bank
04:25 Building the martech foundation at Banco Itaú
06:03 Deciding where to start with composable: Overcoming cultural and operational hurdles
11:37 The Importance of "the people part" in technology transformation
18:00 Creating a startup mentality in a traditional bank
21:24 How the perception of martech has shifted inside the business, four years later
24:49 The importance of preserving the "startup" mindset after initial successes
28:52 Advice on maintaining personal motivation and choosing your battles
55 episod
Kongsi
