Revolutionizing Equine Health: A Deep Dive into Nutrition and the Equestrian Industry

Pegasus Podcast

Ever wondered just how crucial nutrition is to a horse's health?
That’s the question our latest podcast guests want you to ask more often.
Mary Hartman and Olivia Sobczak are on a mission to make horses around America healthier, and it starts with what they’re eating.
Mary is the founder of StableFeed and Olivia is her first employee.
They’ve traveled all around the country to educate horse owners about the relationship between feed and their horses’ performance.
In this episode, we discuss:

• Why “zero waste” products can actually hurt the environment.
• How to stand out in a fiercely competitive market.
• Why sponsoring at smaller events is a more effective strategy.
• What big feed companies are most afraid of.
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

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1. Revolutionizing Equine Health: A Deep Dive into Nutrition and the Equestrian Industry (00:00:00)

2. Revolutionizing Horse Nutrition (00:00:07)

3. Toxicity's Impact on Horses and Industry (00:14:11)

4. Pegasus Event Management and Mindset Change (00:22:18)

5. Eventing and Hunter Jumpers (00:32:10)

6. Supplement Efficacy and Trust in Horses (00:35:24)

7. Expanding Business in Equestrian Market (00:41:04)

8. Standing Out in a Crowded Market (00:52:03)

9. Skewed Studies' Impact on Equestrian Industry (00:55:35)

10. Challenges for Small Vendors in Equestrian (01:04:28)

11. Optimizing Sponsorship Opportunities in Equestrian Industry (01:14:16)

12. Advertising Value and Horse Nutrition (01:22:59)