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Marketing - Deep Dive 2 - Market Segmentation
Manage episode 458064328 series 3628695
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Episode 2: Market Segmentation
In this episode, we explore the concept of market segmentation, where businesses divide their customers into smaller groups based on shared characteristics. We discuss the four main types of segmentation—gender, age, location, and income—and explain how businesses use these to target their customers more effectively.
We cover why segmentation is important for tailoring products, improving marketing strategies, and staying competitive. Whether it’s about reaching the right audience or maximising sales, this episode explains how market segmentation helps businesses focus their efforts and resources to meet customer needs.
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