Public Relations And Sponsorship Pearson Education Marketing Podcasts podcast

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Higher Education Marketing Pearson Education Podcasting Education

Kandungan disediakan oleh Pearson Education. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Pearson Education atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Pearson Education Marketing Podcasts « »
Public relations and sponsorship

16y ago 3:33

Kongsi

Kandungan disediakan oleh Pearson Education. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Pearson Education atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a communications tool than PR. You are encouraged to be more aware of sponsorship and critically the reasons for a company sponsoring their chosen event/TV programme etc. What are the links; where is the mutual benefit; what criticisms do they have? Think for example if there is a relationship between the organisations in the partnership? Mention is made of TESCO and 'Race for Life' . You might want to identify a company and write a short briefing note to the directors setting out when they should sponsor a particular event/TV programme etc.

… continue reading

25 episod

#Higher Education #Marketing #Pearson Education #Podcasting Education

Artwork

Public relations and sponsorship

Pearson Education Marketing Podcasts

published 16y ago

Kongsi

Kandungan disediakan oleh Pearson Education. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Pearson Education atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a communications tool than PR. You are encouraged to be more aware of sponsorship and critically the reasons for a company sponsoring their chosen event/TV programme etc. What are the links; where is the mutual benefit; what criticisms do they have? Think for example if there is a relationship between the organisations in the partnership? Mention is made of TESCO and 'Race for Life' . You might want to identify a company and write a short briefing note to the directors setting out when they should sponsor a particular event/TV programme etc.

… continue reading

25 episod

#Higher Education #Marketing #Pearson Education #Podcasting Education

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