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Marketing channels and logistics

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Manage episode 157294975 series 1217282
Kandungan disediakan oleh Pearson Education. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Pearson Education atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the integrated marketing mix. The theme of the strategic importance of distribution is carried over into the identification of some of the factors that determine distribution channels. Also identified is the difference between distribution and logistics.
  continue reading

25 episod

Artwork
iconKongsi
 
Manage episode 157294975 series 1217282
Kandungan disediakan oleh Pearson Education. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Pearson Education atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the integrated marketing mix. The theme of the strategic importance of distribution is carried over into the identification of some of the factors that determine distribution channels. Also identified is the difference between distribution and logistics.
  continue reading

25 episod

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