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Kandungan disediakan oleh Peter Ericson and Leaky Paywall. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Peter Ericson and Leaky Paywall atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Black Friday Without the Profit Burn

16:28
 
Kongsi
 

Manage episode 450501862 series 3263091
Kandungan disediakan oleh Peter Ericson and Leaky Paywall. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Peter Ericson and Leaky Paywall atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subscribers to higher commitment plans, such as annual subscriptions and premium tiers. They critique a Black Friday promotion by the Olive Press and suggest alternatives to better maintain the value of the content.

The discussion also includes a review of successful pricing tactics used by the Salem Reporter and offers practical advice for publishers to enhance their subscription models.

  continue reading

63 episod

Artwork
iconKongsi
 
Manage episode 450501862 series 3263091
Kandungan disediakan oleh Peter Ericson and Leaky Paywall. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Peter Ericson and Leaky Paywall atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subscribers to higher commitment plans, such as annual subscriptions and premium tiers. They critique a Black Friday promotion by the Olive Press and suggest alternatives to better maintain the value of the content.

The discussion also includes a review of successful pricing tactics used by the Salem Reporter and offers practical advice for publishers to enhance their subscription models.

  continue reading

63 episod

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