#97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift

Pattern Shift

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SUMMARY

When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.

Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful. This is the first in a special series based on my Wayfind–Organise–Launch framework.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS
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BEST QUOTE FROM THE EPISODE

“Your why isn’t a mission statement—it’s something you live, not laminate.”

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Simon Sinek – Start With Why (Book)

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Simon Sinek – TED Talk

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1. Introduction to Wayfinding & Yavel Framework (00:00:00)

2. The Business Drift: When You Lose Your Way (00:02:41)

3. Reconnecting with Your Why (00:08:57)

4. Practical Ways to Recenter Your Business (00:14:03)

5. Your Why as a Compass, Not a Cage (00:22:28)

6. Episode Wrap & Community Invitation (00:25:29)