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Show Me the Money... by Program and Partner
Manage episode 352236731 series 3423055
Kandungan disediakan oleh Aaron Howerton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Aaron Howerton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
SaaS has a well established book of metrics as an industry that tend to revolve around a few key pillars of Revenue, Customer Behavior, and Marketing Costs. There's a lot to talk about within that space alone. If you've been listening then you know I tend to drill down toward Ecosystem. I'll come back to a primer on SaaS metrics soon, promise, but today is a conversation around the way I'd love to see Partner metrics evolve.
There's ongoing conversations around lagging indicators v. leading indicators and I went deep on a concept called Pipeline Velocity over the past few weeks. I think it's really fascinating and would love to see it applied to Partnerships. However, as I worked on a great comprehensive list of leading and lagging indicators FOR Partnerships.... I came up a bit short on the leading side. Even ChatGPT didn't help much.
I realized that all the metrics are built around lagging data, things that HAVE happened, and got back to what I really, truly want to see happen.
I want to see it all... by Program and Partner.
Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com
66 episod
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