S2E10 Q&A: Building Trust, Crafting Ads, and Managing Teams

Paid To Create Podcast

Entrepreneur Business Marketing AJ Roberts & Sarah Jenkins AJ Roberts Sarah Jenkins Small Business Owners Creators Making Money Online Best Business Content Creators

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All About Change

1
Jay Ruderman - How to Find Your Fight & Drive Social Change 32:17

8 days ago32:17

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32:17

Jay is more than just the host of All About Change podcast. He is a lawyer and international activist, who has focused his life’s work on seeking social justice by advocating for the rights of people with disabilities worldwide. On the special episode of All About Change, Mijon Zulu, the managing producer of the "All About Change" podcast, is taking over hosting duties to interview Jay Ruderman about his new book, his activist journey, and why activism is even more important today. Episode Chapters (0:00) intro (02:38) How does one choose a cause to go after? (03:33) Jay’s path to activism (07:50) Practical steps a new activist can take (09:24) Confrontation vs trolling (17:36) Learning from activists operating in different sectors (19:20) Resilience in activism (22:24) Reflections on Find Your Fight and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

about a year ago 58:43

MP3•Laman utama episod

In this Q&A episode of Paid to Create, we’re answering your questions on growing your business, mastering marketing, and leading remote teams. We share strategies that actually work, from creating ads that capture attention to managing remote teams without feeling like a micromanager.

We’ll dive into the psychology behind irresistible ads, why authenticity is key in marketing, and how you can connect with your audience on a deeper level. Plus, we discuss how to build real engagement, like showing appreciation to customers without breaking the bank and crafting stories that resonate so deeply, your audience will keep coming back.

Managing remote teams? We’ve got you covered. Learn how to leverage individual strengths, offer flexibility, and keep people motivated—without the burnout. And when it comes to consumer personas, we’ll break down how understanding your audience helps you craft more effective, tailored messaging that stands out, even when you’re catering to polarizing customer segments.

Along the way, we’ll also share lessons from legal and operational mistakes and why having the right advisors can save you from costly errors. We’ll throw in a few productivity hacks, too, for delegating tasks and managing your time more efficiently. And if you’re struggling with low engagement as a content creator, we’ve got tips for staying focused on your creative journey despite the setbacks.

Tune in for practical, no-nonsense advice mixed with a little humor and real stories from our own entrepreneurial journeys. Whether you're starting out or scaling up, this episode is packed with insights you can put into action right now.

Here’s what we cover in this episode:

What's your favorite way to make customers feel special without breaking the bank?
What’s your go-to tip for making an ad truly irresistible?
How do you keep everyone aligned and motivated in a fully remote setup?
How do you adjust your marketing to appeal to both rule followers and rule breakers?
What’s one ‘ups’ moment in your business journey that taught you the biggest lesson?
How do you spot marketing trends before they become mainstream?
What’s the first system every small business owner should put into place?
What’s one launch strategy that always works, no matter the industry?
What’s the secret to crafting a story that customers connect with?
What’s the number one mistake entrepreneurs make while trying to build trust with their audience?
What’s your best tip for staying motivated when things get tough?

Listen to - or watch - all episodes of Paid to Create at paidtocreatepodcast.com

Bab

1. Effective Marketing Strategies Through Customer Appreciation (00:00:00)

2. Creating Irresistible Advertising and Marketing (00:04:29)

3. Remote Employee Engagement and Adaptability (00:09:32)

4. Attracting Different Customer Personas (00:15:17)

5. Learning From Legal and Operational Mistakes (00:21:48)

6. Effective Business Systems and Productivity (00:33:32)

7. Weight Loss Journey Reflections (00:44:47)

8. Building Trust and Maintaining Momentum (00:48:18)

9. Building Long-Term Momentum in Content Creation (00:56:49)

28 episod

#Entrepreneur #Business #Marketing #AJ Roberts & Sarah Jenkins #AJ Roberts #Sarah Jenkins #Small Business Owners #Creators #Making Money Online #Best Business #Content Creators

Paid To Create Podcast

S2E10 Q&A: Building Trust, Crafting Ads, and Managing Teams

Paid To Create Podcast

published about a year ago

Kongsi

MP3•Laman utama episod

Here’s what we cover in this episode:

What's your favorite way to make customers feel special without breaking the bank?
What’s your go-to tip for making an ad truly irresistible?
How do you keep everyone aligned and motivated in a fully remote setup?
How do you adjust your marketing to appeal to both rule followers and rule breakers?
What’s one ‘ups’ moment in your business journey that taught you the biggest lesson?
How do you spot marketing trends before they become mainstream?
What’s the first system every small business owner should put into place?
What’s one launch strategy that always works, no matter the industry?
What’s the secret to crafting a story that customers connect with?
What’s the number one mistake entrepreneurs make while trying to build trust with their audience?
What’s your best tip for staying motivated when things get tough?

Listen to - or watch - all episodes of Paid to Create at paidtocreatepodcast.com

Bab

1. Effective Marketing Strategies Through Customer Appreciation (00:00:00)

2. Creating Irresistible Advertising and Marketing (00:04:29)

3. Remote Employee Engagement and Adaptability (00:09:32)

4. Attracting Different Customer Personas (00:15:17)

5. Learning From Legal and Operational Mistakes (00:21:48)

6. Effective Business Systems and Productivity (00:33:32)

7. Weight Loss Journey Reflections (00:44:47)

8. Building Trust and Maintaining Momentum (00:48:18)

9. Building Long-Term Momentum in Content Creation (00:56:49)

28 episod

#Entrepreneur #Business #Marketing #AJ Roberts & Sarah Jenkins #AJ Roberts #Sarah Jenkins #Small Business Owners #Creators #Making Money Online #Best Business #Content Creators

Semua episod

Paid To Create Podcast

1
S2E11 We Might Regret This: 10 Bold Marketing and Branding Predictions for 2025 1:37:46

13 weeks ago1:37:46

1:37:46

We’re kicking off the new year with a candid look forward at 2025 , where high-ticket programs finally come with high-touch support, AI practically reads your mind (knowing when you’ll open your email before you do), and micro-communities crave real conversation over drive-by content. We’ll walk through each big trend (and crack a few jokes along the way), sharing why authenticity, transparency, and a dash of gamification will matter more than ever. On top of that, personal branding is emerging as a non-negotiable for business success—consumers are done with faceless logos and want to see the real people behind a brand. We also touch on Budweiser’s marketing missteps to highlight the risks of misalignment with buyer values. From the rise of subscription-based models and the demand for transparency to the power of AI-driven personalization , we’re mapping out next year’s possible game-changers, so you can stay ahead in an ever-competitive landscape. What We’re Covering: Why personal branding is essential (and what happens if you ignore it) How consumer buying trends hinge on personal values and authentic storytelling A real-world case study on Budweiser’s brand woes (and lessons learned) AI’s increasingly precise role in targeted marketing The emergence of micro-communities and niche markets Subscription-based revenue models and why they’re skyrocketing Gamification strategies to boost engagement and loyalty Join us as we unpack these predictions and equip you with the insights, tactics, and laughs you’ll need to thrive in the marketing landscape of 2025. Listen or watch all episodes at paidtocreatepodcast.com…

Paid To Create Podcast

1
S2E10 Q&A: Building Trust, Crafting Ads, and Managing Teams 58:43

18 weeks ago58:43

58:43

In this Q&A episode of Paid to Create , we’re answering your questions on growing your business, mastering marketing, and leading remote teams. We share strategies that actually work, from creating ads that capture attention to managing remote teams without feeling like a micromanager. We’ll dive into the psychology behind irresistible ads , why authenticity is key in marketing, and how you can connect with your audience on a deeper level. Plus, we discuss how to build real engagement , like showing appreciation to customers without breaking the bank and crafting stories that resonate so deeply, your audience will keep coming back. Managing remote teams? We’ve got you covered. Learn how to leverage individual strengths , offer flexibility, and keep people motivated—without the burnout. And when it comes to consumer personas , we’ll break down how understanding your audience helps you craft more effective, tailored messaging that stands out, even when you’re catering to polarizing customer segments. Along the way, we’ll also share lessons from legal and operational mistakes and why having the right advisors can save you from costly errors. We’ll throw in a few productivity hacks , too, for delegating tasks and managing your time more efficiently. And if you’re struggling with low engagement as a content creator, we’ve got tips for staying focused on your creative journey despite the setbacks. Tune in for practical, no-nonsense advice mixed with a little humor and real stories from our own entrepreneurial journeys. Whether you're starting out or scaling up, this episode is packed with insights you can put into action right now. Here’s what we cover in this episode: What's your favorite way to make customers feel special without breaking the bank? What’s your go-to tip for making an ad truly irresistible? How do you keep everyone aligned and motivated in a fully remote setup? How do you adjust your marketing to appeal to both rule followers and rule breakers? What’s one ‘ups’ moment in your business journey that taught you the biggest lesson? How do you spot marketing trends before they become mainstream? What’s the first system every small business owner should put into place? What’s one launch strategy that always works, no matter the industry? What’s the secret to crafting a story that customers connect with? What’s the number one mistake entrepreneurs make while trying to build trust with their audience? What’s your best tip for staying motivated when things get tough? Listen to - or watch - all episodes of Paid to Create at paidtocreatepodcast.com…

Paid To Create Podcast

1
S2E9 Urgent PSA for Entrepreneurs: Avoid Fines and Jail Time Under the CTA 15:52

20 weeks ago15:52

15:52

In this critical episode of Paid to Create, Sarah teams up with corporate attorney Grant Teeple to deliver an urgent message for business owners everywhere: the Corporate Transparency Act of 2024 is here, and ignoring it could land you in serious trouble. With fines of $500 a day and potential jail time for non-compliance, this isn’t a law you can afford to overlook. Grant explains who’s on the hook—spoiler alert: it’s not just Wall Street—and what steps you need to take to stay compliant. From reporting requirements to privacy concerns, you’ll get a clear roadmap to protect your business and avoid the severe penalties that come with violations. If you’re an entrepreneur, small business owner, or decision-maker, this is your wake-up call. Tune in now to find out how to navigate this game-changing law before it’s too late. Listen or watch all episodes of Paid to Create at paidtocreatepodcast.com Learn more about CTA Portal at ctaportal.us…

Paid To Create Podcast

1
Festive Cash Flow: Holiday Marketing Tactics to Boost Your Bottom Line 50:17

21 weeks ago50:17

50:17

In this episode of Paid to Create , we’re tackling holiday sales head-on, including some of the common objections that hold entrepreneurs back. From the concern of “holiday sales fatigue” to worries about discounting too deeply, AJ and Sarah break down why leaning into holiday promotions is not just beneficial but essential for your business. With practical, proven strategies, they’ll show you how to capture seasonal demand and leverage it for long-term growth, even if you’re wary of competing with big-box retailers. Listen in as we explore: Magnetic Holiday Offers – How to craft irresistible, limited-time deals that boost sales without cheapening your brand Converting Holiday Shoppers to Year-Round Customers – Overcome the "one-time buyer" mindset with strategies that build loyalty long after the holiday rush Standing Out Without Discounting – Creative ways to grab attention and increase sales without slashing prices Social Media & Ad Hacks – Reach more customers with social media tactics and ad strategies that drive high ROI during peak shopping times Inventory Management Secrets – Avoid holiday stockouts and overstocks with smart inventory moves that keep cash flow steady Post-Holiday Follow-Up Blueprint – Capitalize on new relationships with perfectly timed follow-ups that turn holiday shoppers into repeat customers The holiday season is a prime opportunity to connect with new audiences, showcase your brand’s unique value, and set up a strong start to the new year. Don’t miss this episode, packed with insights on how to make the most of this critical season—even if you have reservations. With the right approach, you can attract new customers, grow your brand, and boost your bottom line. Listen to all episodes at paidtocreatepodcast.com…

Paid To Create Podcast

1
S2E7 Election Chaos: Is Your Small Business Prepared for Policy Shocks? 1:07:37

23 weeks ago1:07:37

1:07:37

As election season heats up, we’re breaking down how political economics could make or break small businesses in the year ahead. From proposed tax changes to corporate policies, we dissect the stark contrasts between Harris and Trump on business taxes, revealing what these shifts could mean for your bottom line. Drawing lessons from economic crises like COVID-19, we explore the tightrope small businesses walk between staying profitable and keeping teams afloat, highlighting how the next election could tip the balance. What happens when political promises clash with business realities? We dive into the friction between rising minimum wage demands and the growing role of tech, discussing how small businesses can stay competitive amid changing labor laws. With real-world cases, including Apple’s tariff struggles with China, we uncover strategies for navigating unpredictable trade and labor regulations, showing how profit margins drive growth, jobs, and benefits. And then there’s healthcare—will policy changes lighten or worsen the load on small business owners? We compare the American healthcare system with universal models, examining the pros and cons as California grapples with its own financial hurdles. Wrapping up with a fresh look at tipping practices, taxes, and cultural norms, we consider how the upcoming election could redefine everything from your payroll to your profits. Listen to all episodes of Paid to Create at paidtocreatepodcast.com…

Paid To Create Podcast

1
S2E6 Turning Moments into Magic: Elevating Customer Experiences 57:25

24 weeks ago57:25

57:25

Dive into the world of world-class hospitality and learn how the principles of unforgettable service can transform any business. Sarah Jenkins, who recently toured some of Europe's most iconic destinations, shares how the small details and genuine connections she experienced abroad have reshaped her approach to customer experience. This episode reveals why building deeper relationships with customers is essential in a market where loyalty is everything. We discuss the power of empowering your team, looking at how great brands and businesses turn every touchpoint into a memorable experience. From luxury hotel vibes to practical tactics, we cover what it means to bring consistency, care, and thoughtful decision-making into your brand’s experience—because satisfied customers start with a well-prepared team. Finally, we explore why personal touches and milestone celebrations can transform customers into lifelong fans. With insights on using love languages and learning from top brands like Zappos, you’ll discover actionable ways to elevate your customer service, create deeper connections, and stand out in competitive markets. This episode is packed with real, actionable ideas for anyone in the business of building loyalty and trust.…

Paid To Create Podcast

1
S2E5 Unlocking Business Funding: A Guide to Loans, Credit, and Revenue-Based Financing 35:42

25 weeks ago35:42

35:42

Ready to fund your business the smart way? Join Ricky Brazee, owner of Business Funds Marketplace , as he shares how and when to seek additional capital—without relying on traditional banks. From revenue-based financing to the importance of cash flow and credit, Ricky gives you the inside track on what lenders really want in a loan application. You'll learn why equipment financing demands higher credit scores, how to build business credit, and how to avoid common loan pitfalls. Whether you're expanding or just need new equipment, this episode is packed with insights to help you make savvy financial decisions and unlock growth for your business. Listen or watch all episodes of Paid to Create at paidtocreatepodcast.com…

Paid To Create Podcast

1
S2E4 Q&A: Marketing, Messaging, and Making Money 49:10

26 weeks ago49:10

49:10

Is it possible to transform the way you think about marketing expenses? Explore innovative strategies with us as we challenge the misconception that effective marketing for small businesses must break the bank. Promising you a new perspective, we discuss the benefits of acquiring marketing skills independently versus outsourcing to experts. With practical examples, such as assessing podcast production costs, we illustrate how to view marketing as an investment with potential high returns rather than a burdensome expense. Discover how service providers, like chiropractors, can reclaim their time and maintain income through unconventional strategies. We introduce the concept of "selling your sawdust," a creative approach that involves monetizing unique knowledge and systems developed over time. This strategy not only offers additional revenue streams but also provides a pathway to achieving a sustainable work-life balance, liberating professionals from the constraints of a packed schedule without sacrificing their financial stability. Authenticity can build a community, and we explain how documenting your genuine experiences can foster a supportive tribe on social media. By sharing personal stories and insights, you can cultivate an engaged audience that backs your business ventures. We stress the importance of maintaining sales and revenue, especially during tough economic periods, and offer strategies to maximize advertising investments to stand out in a crowded market. Learn how prioritizing proactive sales efforts and leveraging personal authenticity can help your business thrive, even in challenging times.…

Paid To Create Podcast

1
S2E3 Q&A: Fan Engagement, Ad Success, and Staying True to Your Brand 34:49

27 weeks ago34:49

34:49

In this listener-driven Q&A episode of Paid to Create , we break down the art of building a loyal fan base by staying true to your brand’s core values, rather than trying to please everyone. From crafting bold messages to leveraging shared beliefs—even the controversial ones—we explore how standing firm in what you believe can create strong, lasting communities. We dig into practical marketing essentials across different platforms, like why Apple’s brand loyalty crushes Android’s and what really works for Facebook and Instagram ads. Expect actionable insights that will help you grab attention, avoid common mistakes, and optimize your SaaS business’s ad performance. Here’s a peek at the questions we tackle: How do you appeal to both hardcore fans and people on the fence? How do you balance hype with tangible value when launching a new product or service? How can I bring certainty into my SaaS business marketing when features keep evolving? What metrics should I track in Facebook and Instagram ads, and what rookie mistakes should I avoid? Whether you're a business owner or just getting started, this episode delivers real-world strategies to strengthen your brand, attract the right customers, and drive growth. Tune in on Apple, Spotify, or YouTube!…

Paid To Create Podcast

1
S2E2 Cult Dynamics for Entrepreneurs: Fear, Reward, and the Business of Belief 1:10:02

27 weeks ago1:10:02

1:10:02

What happens when genuine beliefs and good intentions transform into rigid control and manipulation? In this episode, Sarah Jenkins shares her unique experience growing up in a group that would later be recognized as a cult. But unlike the dark, harrowing stories you might expect, Sarah’s journey reveals a more complex reality—one where resilience, critical thinking, and a strong sense of self helped her see through the control. From strict morning devotionals to enforced dress codes, Sarah uncovers the subtle psychological tactics cult leaders use to maintain authority and obedience. Yet, she also draws a fascinating contrast between fear-based control and the reward-driven systems, like those in Amway, that gave her a different perspective on motivation and loyalty. As we dive deeper, we explore the powerful parallels between cult dynamics and business practices. How can structured routines shape personal and professional growth? What can entrepreneurs learn from the way cults build loyalty—and what ethical boundaries must never be crossed? Join us for a conversation that blends eye-opening personal stories with critical insights on leadership, motivation, and building strong communities with integrity. Learn more at paidtocreatepodcast.com…

Paid To Create Podcast

1
S2E1 Mastering Political Influence: Trump vs Harris 51:14

29 weeks ago51:14

51:14

What if understanding the power of certainty could not only transform political campaigns but also revolutionize your business strategy? In this episode of Paid to Create , we break down the recent presidential debate between Trump and Harris, honing in on how mastering language and confidence can sway public opinion—and how these same tactics apply to business and marketing. We compare Trump’s bold, assured communication style with Harris’s more cautious approach, emphasizing how a clear stance and confident messaging can win over not just voters, but also your target audience. Drawing parallels between political messaging and product marketing, we use Trump’s media tactics as a compelling case study. From leveraging platforms like TikTok to rethinking how age and branding play into public perception, this episode connects the dots between political campaigns and business strategies. How did Obama change the game with social media? How can you use those same lessons to connect with younger consumers and grow your business? We also dive into personal branding, comparing figures like Trump, Zuckerberg, and Musk with Harris’s more subdued image, and discuss how your personal brand can influence your business success. Whether it’s engaging voters or customers, the art of sound bites, media influence, and clear communication remains the same. And for the business-minded, we dig into taxing unrealized gains and how policy impacts different socioeconomic groups—because yes, even taxes can teach you something about marketing. This episode is packed with insights on political marketing, personal branding, and the essential strategies for engaging your audience—whether in the voting booth or the marketplace. Tune in and get ready to transform how you think about business, marketing, and influence. Learn more and subscribe.…

Paid To Create Podcast

1
S2E0 Unfinished Business: We’re Back and Ready to Level Up 13:39

29 weeks ago13:39

13:39

This teaser is your heads-up: Season 2 of Paid to Create is on its way. AJ and I have been off the mic for a year, but we’ve been working behind the scenes—running companies, writing books, and getting ready to bring you the best content yet. This season, we’re going all in on practical business strategies that cut through the noise. We’ll cover everything from smart marketing tactics to navigating economic chaos, with a no-fluff, real-world approach. Buckle up, because Season 2 is all about helping you win. Subscribe and learn more…

Paid To Create Podcast

1
016 Leveraging One Skill to Fund a Lifestyle Business and Purposeful Non-Profit with Louise Henry 50:29

2 years ago50:29

50:29

Ever wondered how a digital nomad turns passion into profit? Louise Henry went from virtual assistant to online course tycoon - and her journey is inspirational. Join us as Louise unveils the secrets behind her online empire, and how she transformed her dreams into realities—including buying a beach house, helping her brother relocate to Panama, and starting a nonprofit. How did Louise harness her skills and scale so phenomenally? We’ll explore her transition into the realm of online courses. Be inspired by the story of how Louise launched her nonprofit initiative, Tim's Club, supporting those with autism. Get an insider look into Kartra, the game-changing marketing platform that catapulted Louise's courses to success. Discover the true power of YouTube, as Louise discusses the art of turning viewers into dedicated subscribers and, eventually, customers. Louise emphasizes the importance of perseverance, continuous improvement, and the transformative role of mentors in the online space. You’ll learn from her experience—from leveraging technology and mastering sales funnels to overcoming self-doubt and redefining beliefs about sales. Listen to Episode 16 of the Paid To Create Podcast today and let Louise Henry inspire you to dream bigger, act bolder, and create a life without limits. Tune in now!…

Paid To Create Podcast

1
015 Harnessing the Magic of Gamification for Your Business with Jeff Sherman 59:07

2 years ago59:07

59:07

Why do we get hooked so easily on video games and social media? What if we could leverage that to make online education equally addicting? In this episode of “Paid to Create,” we are joined by Jeff Sherman, the mastermind behind the cutting-edge platform Numove, to explore how micro learning and gamification are revolutionizing the online educational landscape. Breaking down complex information into bite-sized, actionable steps can help learners retain and process information – while skyrocketing engagement and course completion rates. It's not just about digestible chunks of content, however. Add a dash of gamification, and you've got an irresistible formula. Imagine a learning experience where learners are not just passive recipients but active participants – driven by competition, spurred on by community, and motivated by tangible rewards. Jeff paints a vivid picture of this dynamic landscape, sharing real-life examples from his platform. We also touch upon the future of online learning, where AI isn't just a buzzword but a tool that personalizes your learning journey. Even so, in this high-tech world, the human touch remains essential. Jeff emphasizes the immeasurable value of personal interactions, feedback, and community building – which remain the cornerstones of long-term customer loyalty and success. Plus, get a sneak peek into how gaming elements, like badges and points, aren't just shiny trinkets but potent tools of engagement. Jeff shares his insights on building powerful communities around courses and why the next big thing might just be 'chore wars' for kids! 🎧 Dive in and discover how you can harness the power of micro-learning and gamification to transform lives, including your own. Only on "Paid To Create."…

Paid To Create Podcast

1
014 Profitable Self-Publishing: Cliff Pelloni's Unique Approach to Build Your Brand with a Book 1:05:05

2 years ago1:05:05

1:05:05

Unlock the transformative power of your own story with publishing expert Cliff Pelloni. In this episode of the Paid to Create Podcast, Cliff discusses the incredible potential of writing and publishing a book. He believes we all have a book within us, waiting to be written. Beyond being a creative pursuit, writing your book can be a game-changer for your business, brand, and even your bank account. Cliff delves into the advantages of self-publishing, explaining how it offers unparalleled control and flexibility compared to traditional publishing routes. He underlines the significance of a book as a potent marketing tool, capable of establishing your authority and attracting your ideal clients like a magnet. You’ll also discover proven tips to overcome the common hurdles that stand between you and your author journey. Whether it's lack of time, a disdain for writing, or uncertainty about where to start, Cliff provides practical strategies to navigate these challenges. This episode provides tremendous insights for aspiring authors, filled with motivating quotes that inspire action. Cliff's message is clear: it's time to bring your book out of your head and into the world. Don't miss this opportunity to harness the power of authorship. Find the confidence to take that leap and unleash the book that's been lingering within you. Because your story is unique, and it's about time the world hears it. Listen in, start writing, and transform your life and business. The book is your beginning, the springboard to a much larger journey. Step into the world of authorship and discover the untapped potential that lies within your words. Tune in now and embark on your author journey today!…

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