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Kandungan disediakan oleh Owls Americast and Owls Americas. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Owls Americast and Owls Americas atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
"Rӧhl On"
Manage episode 380281187 series 1754893
Kandungan disediakan oleh Owls Americast and Owls Americas. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Owls Americast and Owls Americas atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Justin and Jeffrey barely remember the Huddersfield game and barely know what to expect form the new manager.
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continue reading
267 episod
Manage episode 380281187 series 1754893
Kandungan disediakan oleh Owls Americast and Owls Americas. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Owls Americast and Owls Americas atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Justin and Jeffrey barely remember the Huddersfield game and barely know what to expect form the new manager.
…
continue reading
267 episod
Semua episod
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey really hopes high school hockey season is over soon. Mike reminds us all to celebrate an anniversary.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey is tactically flexible when it comes to German beers. Justin wins some fireball on ice.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey is commissioning a statue of Barry Bannan. Paddy is flirting with the playoffs. James is enjoying being bored.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey has to do the previews. Mike has a new cider.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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1 "Blue and White ft. Blue and Orange" 37:57
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Jeffrey really needs to stop watching Mets playoff games during these (That might be getting taken care of). Justin is enjoying the averageness.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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1 "Welcome to the season, Wednesday" 27:36
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Jeffrey is worried about a different game. Justin was never worried.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey is seeing plenty of goals on Saturday mornings. Mike is not worried at all.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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1 "A much needed (International) break" 1:08:07
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We could talk about the Millwall game, but we'd much rather look to future fixtures, specifically QPR with Dunstan from QPR NYC.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey loves a Pato brace. Justin loves some New England beaches. Paddy does not love the English seaside.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey catches a couple extra hours sleep. Justin catches up with a new small English football club.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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1 "That was liquid football!" 1:02:14
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Jeffrey had to really stretch to come up with a Thumbs Down. Justin has no Thumbs Down.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey was not expecting a work and Wednesday crossover. Justin is expecting some victory pancakes.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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Jeffrey, Justin, and Mike get together to check in on Wednesday's transfer window, new kits, and bizarre early season schedule (which includes the first of three Hull matches now)
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Owls Americast: Sheffield Wednesday opinion with an American accent
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1 Summer Interview Series: Alex Miller 36:06
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Jeffrey and Mike put on a cup of coffee (or tea) and chat with The Sheffield Star's Alex Miller about being up close and personal for the mad last few years of Wednesday, the promises of the Danny Rohl era, and his new longform writing project.
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Owls Americast: Sheffield Wednesday opinion with an American accent
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The Imps, Shrews, U, Shrimps, Cod Army, and Ryan Reynolds will all have to wait at least another year, as Wednesday remain in the Championship.
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