The Core Problem with Lead Generation: Understanding the Buyer's Mind - Podcast Episode 36
Manage episode 417361559 series 3480179
In this episode, Jamie Shanks and Nazmul Ahmed interview Danny Gal, a Fractional CRO and co-founder of ProTeams. They discuss the core reasons why lead generation is suffering globally and how companies can fix this problem.
Danny highlights the importance of clear messaging and value proposition, as well as understanding the ideal customer profile (ICP) and buyer personas. He emphasizes the need to focus on the three main reasons why people buy: saving money, making money, and ensuring compliance.
Additionally, Danny shares insights on adding value to potential customers and the importance of personalized outreach.
Jamie Shanks, CEO of:
- Get Levrg
- Pipeline Signals
Helping Founders/CEOs navigate the murky waters of scaling offshore talent.
#offshoretalent #talentacquisition
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59 episod