Political Persuasion with Alex Coppock (Rebroadcast)

Opinion Science

This week, I'm happy to reshare my conversation with political scientist, Alex Coppock. This episode first ran on October 12, 2020, and just a few months ago, Alex published his book, "Persuasion in Parallel: How Information Changes Minds about Politics." The book nicely aligns with our conversation on the podcast, so it seemed like a good reason to reshare the original episode. Enjoy! See you in a couple weeks with a brand new episode.
Original Episode: #22 - Political Persuasion with Alex Coppock
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Alex Coppock is an assistant professor of Political Science at Yale University. His research considers what affects people's political beliefs, especially the kinds of messages people regularly encounter--TV ads, lawn signs, Op-Eds, etc. In this episode, he shares the findings of a big, new study that just came out as well as what it means for how persuasion works.

Things that came up in this episode:

• A new study testing dozens the efficacy of dozens of political ads (Coppock, Hill, & Vavreck, 2020)
• The long-lasting effects of newspaper op-eds on public opinion (Coppock, Ekins, & Kirby, 2018)
• The effects of lawn signs on vote outcomes (Green, Krasno, Coppock, Farrer, Lenoir, & Zingher, 2016)
• Framing effects in persuasion (for an overview, see Chong & Druckman, 2007)
• The sleeper effect (see here for an overview)

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
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