How to Forecast within 5% with Paul Shea and Chris Lowry

Operations with Sean Lane

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

15 days ago27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

about a year ago 41:03

MP3•Laman utama episod

Kevin Knieriem, President of Strategic GTM at Clari, wrote, "The sales forecasting process is so much more than just calling a number. It represents the entire operating rhythm of the whole company."

On today’s episode, we’re going deep into forecasting, specifically how Operators can contribute to the forecasting motion at their companies. And to do that, I’m bringing in two people who I know understand the ins and outs of forecasting because I built it alongside them: Paul Shea and Chris Lowry.

Paul and Chris were the architects of our Operations team’s forecasting model that regularly forecasted within 5% of actual results.

In our conversation, we talk about the crawl-walk-run approach you can follow to building your own model at your company, the tough conversations between Sales and Ops when your forecasts are different, and ultimately, whether all of this work is actually worth it.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

145 episod

#Tech #Business #Sean Lane #Technology #Sales #Operating Systems #Revenue Operations #RevOps #Sales Operations #B2B #SaaS

Operations with Sean Lane

How to Forecast within 5% with Paul Shea and Chris Lowry

Operations with Sean Lane

published about a year ago

Kongsi

MP3•Laman utama episod

Kevin Knieriem, President of Strategic GTM at Clari, wrote, "The sales forecasting process is so much more than just calling a number. It represents the entire operating rhythm of the whole company."

Paul and Chris were the architects of our Operations team’s forecasting model that regularly forecasted within 5% of actual results.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

145 episod

#Tech #Business #Sean Lane #Technology #Sales #Operating Systems #Revenue Operations #RevOps #Sales Operations #B2B #SaaS

Semua episod

Operations with Sean Lane

1
Demystifying Go-to-Market Efficiency with Go Nimbly CEO Jen Igartua 35:59

10 days ago35:59

35:59

What does it really take to make go-to-market teams more efficient? Our guest on this episode, Jen Igartua, works on answering this question every day. Jen is the CEO of Go Nimbly, a 60-person RevOps agency for Mid-Market & Enterprise SaaS companies. With an amazing roster of clients that includes Zendesk, Twilio, Snowflake, Intercom, and others, she and her team help companies solve what’s getting in the way of growth. When you spend your days advising companies on how to operate more effectively, it’s easy to think you’ve seen it all. But not Jen. She's a relentless learner. In our conversation, we demystify what GTM efficiency actually looks like behind the scenes, how her team is implementing AI in practical ways for clients, and why, despite all of Go Nimbly’s success, she doesn’t really focus on innovating internally within their business. Be sure to check out Go Nimbly's first conference, RevFest, on June 10 in Brooklyn: https://revfest.gonimbly.com/ Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel .…

Operations with Sean Lane

1
The Untapped Potential of Partner Operations with Euler CEO Greg Portnoy 44:49

14 days ago44:49

44:49

Partnerships teams often feel like the forgotten child of the go-to-market org—under-resourced, misunderstood, and held to different standards than their direct sales counterparts. Greg Portnoy is out to change that. Greg is the co-founder and CEO of Euler, the Home Base For Partnerships Teams. Drawing from his experience leading Partnerships teams at 4 different companies, Greg knows the difference between what works and what doesn't, and he's making the case for treating partnerships as a strategic business function—not just a side hustle for GTM. In our conversation, we talk about why Partner teams don’t get any love from RevOps, why measuring “Partner influence” isn’t the silver bullet most teams think it is, and how Partner teams and Partner Ops can tag-team to run experiments together. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.…

Operations with Sean Lane

1
AI Is the Tool, Not the Answer with Nara Logics CEO Jana Eggers (Live from Startup Week Boston) 48:03

20 days ago48:03

48:03

AI may be having a moment, but for Jana Eggers, it's been a career. Jana is the CEO of Nara Logics, an AI Advisor software company, and she's been building in AI long before it became a buzzword. In this episode live from Startup Boston Week, we talk about separating AI hype from utility, why AI should be built for subject matter experts (not just technical ones), and why she believes AI augments human intelligence, but doesn't mimic it. Also, stick around for one of the best lightning rounds we’ve ever done. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )!…

Operations with Sean Lane

1
Accelerating Commercial Performance through AI with NVIDIA's Kelly Goles 38:49

6 weeks ago38:49

38:49

AI is revolutionizing every part of go-to-market strategy, and Nvidia’s Kelly Goles is at the forefront of that transformation. As the Manager of Revenue Marketing Operations at Nvidia (and winner of LeanData’s 2024 Ops Star of the Year award), Kelly has been tasked with using AI to accelerate commercial performance. In our conversation, Kelly shares how her team saved 1,500 sales hours per week and quadrupled the number of leads their reps can work, she walks us through Nvidia’s AI-powered GTM framework, and explains how her team balances AI experimentation with real-world operational impact. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. This episode is brought to you by the RevOps experts at Synch . Synch isn’t just a tool; it's your revenue co-pilot. To learn more about them, schedule a personalized demo at withsynch.com and tell them Sean sent you!…

Operations with Sean Lane

1
Rethinking Customer Success Playbooks with Mike Lemire (Live from Startup Week Boston) 38:49

7 weeks ago38:49

38:49

For a long time, post-sale teams haven’t received the attention they deserve. Companies have historically prioritized revenue growth over revenue protection, relying on human-intensive Customer Success models to keep customers happy. But the landscape is shifting—companies are rethinking how they structure their Customer Success teams, when and how to introduce Account Managers, and whether automation and scaled CS models can truly replace the human touch. In this episode, we sit down with Mike Lemire, a seasoned Customer Success executive with experience at Toast, HubSpot, and Overjet, who now runs his own executive coaching firm, Harmonic Leadership. In our conversation, Mike shares his insights on how to build the right post-sale team for your business, what CS leaders can learn from marketing, and why customer success is all about aligning trigger points with action items. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )!…

Operations with Sean Lane

1
Bridging Academia and Entrepreneurship: Practical Lessons for Founders with Dr. Shari Worthington (Live from Startup Week Boston) 47:39

10 weeks ago47:39

47:39

In this special episode recorded live at Startup Boston Week, we sit down with Dr. Shari Worthington, Associate Professor and Associate Director of the Center for Entrepreneurship at Suffolk University. Shari brings a unique perspective as both a serial entrepreneur and an academic, sharing insights from her research on founder identities . In our conversation, we explore the different types of entrepreneurs, how she brings practical, real-world examples into a theoretical academic environment, and why embracing serendipity might be the key to success. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )!…

Operations with Sean Lane

1
Building a Thriving Community for 14,000 Operators with RevOps Co-op CEO Matt Volm 29:10

14 weeks ago29:10

29:10

In this episode of Operations , Sean dives into the world of community-building with Matt Volm, CEO and Co-Founder of RevOps Co-op —a vibrant network of over 14,000 RevOps professionals. Matt shares how he transitioned from running a software startup to creating a thriving community, the lessons he’s learned about driving vs. moderating engagement, and why RevOps is attracting members from outside the tech industry. Tune in to discover how Matt and his team keep their content practical, their community engaged, and their mission alive in an ever-evolving landscape. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )! This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!…

Operations with Sean Lane

1
How Canva Reinvented its Enterprise Sales Motion at $1B ARR with Aarti Raman 48:11

16 weeks ago48:11

48:11

Product-led and sales-led growth motions aren't binary; they exist on a spectrum. In this episode of Operations , we dive into the fascinating story of Canva’s go-to-market evolution with Aarti Raman, former Global Head of Revenue Strategy and Operations. Canva, the design platform valued at over $30 billion, had already surpassed $1B in ARR through a bottom-up product-led growth model. However, their B2B Enterprise sales model required a shift. In our conversation, Aarti shares the strategy behind transitioning Canva’s Enterprise team from a sales-led to a product-led model, the complexities of implementing pricing changes at their size, and why even at their scale, you still have to argue about what a PQL is. Don’t miss this deep dive into how Canva balanced product-led adoption with human-driven enterprise sales. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )! This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!…

Operations with Sean Lane

1
What Separates Seasoned CROs from rising VPs Sales with pclub.io CEO Chris Orlob 34:38

18 weeks ago34:38

34:38

What separates the best CROs from up-and-coming sales leaders? In this episode of Operations , we dive deep with Chris Orlob, CEO at pclub.io, to uncover the skills and traits that distinguish world-class revenue leaders. After nearly 1,000 conversations with CROs and VPs of Sales, Chris has identified the key differences between those who succeed at the highest levels and those on the rise. In our conversation, we talk about the spectrum of CROs that are out there, the importance of thinking in systems rather than deals, and why the traditional sales career path might leave some leaders unprepared for the top seat. ( Here's the LinkedIn post that prompted this whole conversation) Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )! This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!…

Operations with Sean Lane

1
A Blueprint for Championing and Inspiring Operators with The Revenue Operations Manual Author Laura Adint 40:08

20 weeks ago40:08

40:08

This fall, my new book, The Revenue Operations Manual , a blueprint for running a world-class RevOps org, was released. The book includes interviews with 50+ world-class Operators (many of which came from this show!), success stories from real world role models, and cautionary tales from when things didn’t go according to plan. Our guest on this episode is Laura Adint, my co-author for the book (and my former boss). It’s been a whirlwind since the book came out, so it was time to sit down with Laura and reflect not only on the process of writing a book like this, but what we hope Operators get out of it. In our conversation, we chat about how the idea for the book came to be, which section of the book is like getting your Masters in Operations, and why learning about cake mixes in the 1950s will make you a better Operator. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )! This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!…

Operations with Sean Lane

1
Why the AI Agent Era Will Change Everything with Bonfire Ventures' Brett Queener 53:16

32 weeks ago53:16

53:16

Have you ever had a conversation that just sticks with you for days? It challenges everything you previously thought to be true. You sit up at night re-running parts of it in your head. I had one of those recently with Brett Queener, Managing Director at Bonfire Ventures. Brett's recent writings on The Implications of the AI Age on the Application Software Market caught my attention, and ultimately led to this conversation that has caused me to question everything I thought I knew about SaaS businesses. In our conversation, Brett breaks down the 3 ages of applications software, we dive head-first into an agentic future, and why all of us need to question what we think it means to do our job. You can read the Substack articles that inspired our conversation here: The Three Ages of Applications Software The Implications of the AI Age for the Application Software Market Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. Anyone interested in pre-ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here )!…

Operations with Sean Lane

1
The Challenges of Operations in a Usage-Based Business with Checkr's Lauren Davis 42:48

34 weeks ago42:48

42:48

If you spend most of your career in a particular business model, it might be difficult to translate some of the things you believe to be foundational into a completely different model. A great example of this is for Operators who are used to the typical SaaS subscription bookings model, but find themselves working in a consumption, or usage-based business. Consumption-based software businesses are definitely on the rise, so I wanted to talk with someone who understand the nuances and complexities that are required to run Operations for a consumption-based business. I found that person in Lauren Davis, Director of Revenue Operations at Checkr, where their business model is based on the number of those background checks their customers use. In our conversation, Lauren and I talk about all of the system plumbing complexities of a consumption based business, whether her 6 years of institutional knowledge are an asset or a burden to her work, and she reveals the single biggest compensation mistake she made in comp design at the company. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. This episode is brought to you by TigerEye. GTM is faster and smarter with TigerEye. To learn more about them, visit tigereye.com and tell them Sean sent you!…

Operations with Sean Lane

1
Inside OpenAI's Operations Team with Keith Jones 43:00

38 weeks ago43:00

43:00

If you’re having a conversation about the world’s most innovative companies, it’s hard to imagine a conversation taking place that doesn’t mention OpenAI. OpenAI, specifically OpenAI’s ChatGPT, has opened up a whole new world of possibilities for everyone, but of course, on this show, we care about its impact on Operators. So who better to talk to about this impact than someone who actually leads Systems and Operations at OpenAI, Keith Jones, the company’s GTM Systems Lead. And while of course, I wanted to know what Keith is doing for his internal Sales customers at OpenAI, I also wanted to learn how he’s serving himself and other Ops folks within the company. In our conversation, we talk about a world in which teams spend less time entering data into the CRM and more time conversing with it, we explore a very specific internal use case for a GPT he built for himself at OpenAI, and how he makes the call of whether to use his own technology or not. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. This episode is brought to you by TigerEye. GTM is faster and smarter with TigerEye. To learn more about them, visit tigereye.com and tell them Sean sent you!…

Operations with Sean Lane

1
How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall 42:57

40 weeks ago42:57

42:57

It’s funny how certain stereotypes emerge about different roles in an organization. On today’s episode, we’re talking to not 1, but 2 incredibly accomplished Sales Leaders who are pushing back on the stereotypes of the typical Sales leader, particularly when it comes to planning. Those guests are Will Magnuson and Anna Randall, both Sales leaders at TigerEye, the GTM Planning platform. Will is the CRO and Anna is the VP of Sales, and their partnership goes back years (in fact, this is their 3rd company together!). I was excited to talk to Will and Anna because they feel strongly about Sales leaders participating in, and taking ownership of, the Sales Planning process. In our conversation, we talk about how Sales leaders can be owners and not just recipients of the Sales Planning process, we cover how hard it is to balance the planning process while still hitting your Q4 numbers, and how a Sales leader’s attitude about the Plan will reflect how their team feels about it. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.…

Operations with Sean Lane

1
The Emergence of Revenue Orchestration Platforms with Forrester's Anthony McPartlin 39:34

42 weeks ago39:34

39:34

It can be hard sometimes to keep up with the pace of change in the tech landscape. New tools, new possibilities, new categories emerge. Luckily, there are folks whose job is to not only keep tabs on all these trends, but decipher what they mean for the rest of us. One such person, Anthony McPartlin, is our guest today. Anthony is a Principal Analyst at Forrester, and he recently co-authored an article about a new category that he and his colleagues at Forrester had identified: the Revenue Orchestration Platform. Revenue Orchestration is actually the consolidation of of other categories like sales engagement, conversational intelligence, and revenue intelligence platforms (enough buzz words for you?). In our conversation, Anthony teaches me about the market conditions that led to to the creation of this category, why too many people solve for tech, not business outcomes, and of course, how generative AI is going to disrupt this newly formed category all over again. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel . Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company. This episode is brought to you by TigerEye. GTM is faster and smarter with TigerEye. To learn more about them, visit tigereye.com and tell them Sean sent you!…

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How to Forecast within 5% with Paul Shea and Chris Lowry