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Google Ads For Towing, Car Recovery & Roadside Assistance
Manage episode 401335423 series 3521568
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Are you ready to take your towing business to new heights? Discover the step-by-step guide to setting up Google Ads that not only drive leads but also turn a massive profit! π
π‘ Why This Works:
Our proven strategy has helped a towing company generate Β£15 per lead with a Cost Per Click (CPC) of just Β£2.29. With a budget of Β£5,000, they've acquired a whopping 327 leads, fuelling substantial business growth month after month. Learn the secrets behind their success!
π Here's a Quick Overview:
Choose Your Campaign Type: Click on "Leads," then select "Search Ads" under Campaign Type.
Campaign Setup: Opt for Website Visits, input your website, and choose Phone Calls as the lead type. Name your campaign and proceed.
Maximise Clicks: Use Max Clicks to collect valuable data. Set a bid of Β£5.12 for a competitive edge.
Targeting: Turn off Display Networks. Select specific locations, choose English as the language, and opt for "Optimise: Prefer best-performing ads."
Ad Scheduling: Set an ad schedule from midnight to 11:45 pm. Let Google identify the best times for leads, allowing for later bid adjustments.
Keyword Research: Utilise Google Keyword Planner to find high buyer intent keywords like "towing company near me" and "car recovery near me."
Keyword Wrapping: Use the Keyword Wrapper tool to convert selected keywords into phrase match and exact match for precision targeting.
Ad Creation: Build compelling ads with unique selling propositions (USPs) and strong calls to action. Include your URL, display path, headlines, and descriptions.
Extensions: Enhance your ads with sitelinks and callouts. Use urgency and USPs, such as "towing in under an hour" and "towing from Β£60."
Ad Group Customisation: Easily create specialised ad groups by duplicating and modifying existing groups. For instance, set up a separate group for motorcycle recovery with tailored keywords.
π Key Takeaway:
Transform your towing business with a well-optimised Google Ads campaign. Follow our guide to reach a highly targeted audience, maximise leads, and watch your profits soar! π
Ready to accelerate your towing company's success? Dive into the world of profitable Google Ads today! π»π
This strategy also works great for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry.
https://www.youtube.com/watch?v=g_OAJO2LVG0
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