Five Great Business Strategies To Build Emotional Connections

On the Brink with Andi Simon

In this episode of "On the Brink with Andi Simon," we engage in an insightful conversation with Chantal Cornelius, the founder of Appletree Marketing. Together we delve into the intricate art of marketing strategies tailored for service-based businesses, particularly coaches and consultants. With over two decades of experience in the field, Chantelle's expertise is rooted in a unique approach that emphasizes fostering emotional connections with clients to create lasting and impactful relationships.

Why Should You Foster Emotional Connections in Business?

Chantal begins by sharing her personal and professional journey in the marketing world, painting a vivid picture of how she transitioned from a traditional marketer to a strategic advisor focused on helping service-based businesses thrive. Her early years were marked by learning the conventional aspects of marketing and understanding client expectations. However, through years of hands-on experience, Chantal discovered that the most effective way for businesses to resonate with their audiences was through meaningful emotional connections. This revelation led her to refine her approach and establish five key strategies at the core of her work today: Certainty, Connection, Contribution, Growth, and Significance.

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From Observation to Innovation,

Andi Simon, PhD

CEO | Corporate Anthropologist | Author Simonassociates.net [e-mail] @simonandi LinkedIn