Magnum Ice Cream On Creating New Use Occasions On Strategy Showcase podcast

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Kandungan disediakan oleh Fergus O’Carroll. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Fergus O’Carroll atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

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Magnum Ice Cream on creating new use occasions

29d ago 34:46

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Kandungan disediakan oleh Fergus O’Carroll. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Fergus O’Carroll atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of mental and physical availability. Thanks to Analytic Partners and to Tracksuit for supporting our show.

… continue reading

198 episod

#MBA #Entrepreneur #Business #Marketing #Strategy #Planning #Brand #Advertising #Fergus #Stories #Creative Strategies #Case Studies #Campaign

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Magnum Ice Cream on creating new use occasions

On Strategy Showcase

44 subscribers

published 29d ago

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh Fergus O’Carroll. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Fergus O’Carroll atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of mental and physical availability. Thanks to Analytic Partners and to Tracksuit for supporting our show.

… continue reading

198 episod

#MBA #Entrepreneur #Business #Marketing #Strategy #Planning #Brand #Advertising #Fergus #Stories #Creative Strategies #Case Studies #Campaign

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