Introducing farm-to-table to Indonesia: On Call with Sayurbox's CEO and co-founder Amanda Susanti


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Farm-to-table, while offering a more convenient and economic solution for farmers and consumers, takes a lot more than cutting off middlemen. Sayurbox CEO and Founder Amanda Susanti breaks down how they've grown a farm-to-table platform in Indonesia. This call was recorded 9 March, 2020.


00:35 Introduction of Amanda;

01:41 How Amanda transitioned from running a farm to running an agritech startup;

03:45 Indonesia vs China/India;

05:26 Approach to hiring in agritech;

06:49 Driving farm-to-table adoption among farmers;

08:11 Adapting to consumer behavior;

09:22 How COVID19 has affected their business;

10:22 Maintaining quality control;

11:25 Sayurbox in the next five years;

12:40 How avocados became one of their best-selling items;

About our guest

Amanda Susanti is co-founder and CEO of Sayurbox, an ecommerce platform for farm-to-table fresh produce in Indonesia. We’ve been privileged to partner with Amanda since a while back, and we’ve been impressed by the company’s efforts to tackle inefficiencies in Indonesia's food supply chain, and they’ve done a good job to improve the country's agricultural sector. So the company has also garnered acclaim from government institutions in Indonesia as well as startup programs like Grab Ventures Velocity and Seedstars. Prior to co-founding Sayurbox, Amanda built a deep understanding and expertise in farm operations running her family farm, Amantani Farms. She was a recipient of Forbes 30 under 30 2019 list and is also a fellow of the Alibaba e-Founders program.


Podcast Intro by Tim Beek (2019)

Broken Purpose by Jukedeck (2019)

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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