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Kandungan disediakan oleh Nick Westergaard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nick Westergaard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Insights Ecosystem with Brett Townsend

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Manage episode 435007882 series 1137748
Kandungan disediakan oleh Nick Westergaard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nick Westergaard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and more this week on the On Brand podcast.

About Brett Townsend

Brett Townsend is SVP of Strategy at Quester and has had a successful career of generating sizable revenue on both the corporate and agency sides of consumer insights. Brett has worked in domestic and global branding and innovation for major brands like Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s. His work has led to successful innovations, brand extensions, product improvements, and marketing campaigns worth tens of billions of dollars globally. He has led insights teams at PepsiCo, Electrolux, and Lowe’s and he has worked across all major industries like FMCG, retail, food & beverage, durable goods, restaurants, and clothing. Along Quester President Tim Hoskins, Brett is co-author of the new book "Insights on the Brink: Revitalizing the Market Research and Analytics Industry."

From the Show

What brand has made Brett smile recently? Brett smiled on the recent success of Modelo Especial and their use of the “fighter” story to overtake Bud Light as the best-selling beer in America.

Connect with Brett on LinkedIn and the Quester website.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

532 episod

Artwork
iconKongsi
 
Manage episode 435007882 series 1137748
Kandungan disediakan oleh Nick Westergaard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nick Westergaard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and more this week on the On Brand podcast.

About Brett Townsend

Brett Townsend is SVP of Strategy at Quester and has had a successful career of generating sizable revenue on both the corporate and agency sides of consumer insights. Brett has worked in domestic and global branding and innovation for major brands like Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s. His work has led to successful innovations, brand extensions, product improvements, and marketing campaigns worth tens of billions of dollars globally. He has led insights teams at PepsiCo, Electrolux, and Lowe’s and he has worked across all major industries like FMCG, retail, food & beverage, durable goods, restaurants, and clothing. Along Quester President Tim Hoskins, Brett is co-author of the new book "Insights on the Brink: Revitalizing the Market Research and Analytics Industry."

From the Show

What brand has made Brett smile recently? Brett smiled on the recent success of Modelo Especial and their use of the “fighter” story to overtake Bud Light as the best-selling beer in America.

Connect with Brett on LinkedIn and the Quester website.

As We Wrap …

  • Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

532 episod

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