The Value of B2B Brand Building

On Brand with Nick Westergaard

Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast.

About Chris Eifert

Chris Eifert has more than 30 years of sales, marketing and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register (now Taylor Communications). Before that, he held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Company. His experience also includes training and business development support in Europe, Asia and South America.

From the Show

What brand has made Chris smile recently? Chris shared how both he and his daughter's are obsessed with Liquid Death.

Connect with Chris on LinkedIn and the TriComB2B website.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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