Mastering Social Media: Authenticity, Metrics, and Efficiency with Kate Gilbert

On a Mission Mojo Podcast for Wellness Advocates with Host Lori Young

In this episode of the On a Mission Mojo podcast, host Lori Young welcomes the insightful Kate Gilbert for a session of "social media therapy." If you’ve ever felt overwhelmed by managing your social media or disheartened by low engagement, this episode is tailored for you. Kate Gilbert, known for her blend of empathetic support and straightforward advice, shares her journey from founding an online knitting magazine to becoming an esteemed business coach. She discusses the importance of creating a manifesto to guide your content, the nuances of personal branding, and practical tips for making social media endeavors more effective and less stressful.

Throughout the conversation, Kate emphasizes clarity on one's mission and the importance of storytelling on social media. She breaks down the concept of personal branding, urging authenticity, and shares her perspective on evaluating the success of social media efforts beyond vanity metrics. Kate provides practical advice on managing social media efficiently, including batching content creation and engaging in strategic repetition. She also addresses the importance of adaptability in using various content formats, especially video, to reach and engage audiences effectively.

Guest information:

Kate Gilbert’s clients affectionately dub her a “hand-holder/butt-kicker” for her unique blend of compassionate support and a can-do, no-BS attitude. Kate empowers entrepreneurs to bring big ideas to life through one-on-one coaching, community events, and dynamic group programs, helping them post high-quality, engaging social media content and actually enjoy it!

https://kategilbert.com/

https://www.instagram.com/kategi/

Content Creation Roadmap: https://kategilbert.com/roadmap

Connect with Lori (your host):

Lori Young is a certified online business manager, master marketer, and host of the podcast On a Mission Mojo. As the heart-centered founder of On a Mission Brands, Lori is passionate about helping ambitious changemakers scale their business online with strategic business, marketing and operational support. As their strategic biz bestie, her clients enjoy her relationship-focused and business-minded approach to growth. Lori is passionate about her team and leads a collaborative effort that helps everyone have fun while making a big impact. In her spare time, she is spending time with family & friends, watching the latest TV series with her spouse, or trying to master the game of golf - literally impossible.

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