Copy assets checklist for your small biz

Not Just About Copy with Emma McMillan

Something that took me by surprise when I started and then grew my small business was just how much copy I needed to write - all the time. And no, I’m not talking about client work. I’m talking about all the copy assets I needed to develop just to grow and market my business.

No matter what kind of service or product based biz you’re in, I bet you’ve noticed that too. A bio or profile here, social posts there, your website - the list goes on. And good copy is essential. It connects and engages your prospects and your community and gets them to take action.

To help you plan ahead, I’ve rounded up - in consultation with my peers - a checklist of all the copy assets you’ll need in your small business whether you’re fresh to business or further along in your journey.

You might also enjoy:
Ep #24 10 website home page essentials
Ep #26 About page essentials
Ep #30 5 common copy mistakes and how to fix them
Ep #36 How to write or revamp your welcome email sequence

Important links:

• Website: https://www.emmamcmillancopy.com/
• Instagram: https://www.instagram.com/emmamcmillancopy/
• The Co-writing Content Crew - Join the waitlist for October
• Content Repurposing Checklist

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.