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874: Data, Guts and Marketing with BWH Hotels' SVP/ CMO Park
Manage episode 423087174 series 3560444
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Joelle Park, SVP & Chief Marketing Officer at BWH Hotels shares the company's strategy of leveraging its mothership brand through it’s "Life's a Trip" campaign to promote all its brands. Plus, how AI affects advertising, staying authentic and why travel influencers actually matter.
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