))
Healthy Brands: The Art of Brand-Building in Healthcare
Manage episode 377484211 series 3265785
Kandungan disediakan oleh BPD and BPD Healthcare. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BPD and BPD Healthcare atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve your C-Suite. Join our debate about how long-term you should be planning when building a brand... 1 year, 5 years, 10 years, more? Tune in to find out.
…
continue reading
229 episod
Kongsi
