))
How Fonts Shape Our Perception. With Sarah Hyndman
Manage episode 446514343 series 3328518
Kandungan disediakan oleh GroupM Germany. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh GroupM Germany atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Sarah Hyndman (Founder of Type Tasting) is an expert in typosensory perception. She takes us on a journey into the world of typography and reveals how the appearance of words influences perception, decisions, and our senses, including taste and smell — highlighting the invisible codes hidden in our everyday communication.
We discuss the impact of typosensory perception on advertising and product design, exploring how it can enhance the customer experience. Included is a live experiment from NextM 2024, which yielded fascinating results. Tune in for valuable tips for designers and marketers on the power of typography and its future potential.
This episode is part of the current podcast series on “Navigating the Unknown” - the theme of this year's NextM tech and innovation conference.
Discover more of our NextM?
Our media library on nextm.de
All about our guest: Haruka Gruber via LinkedIn
All about our host:
Chérine De Bruijn via LinkedIn
Follow all the news of our agency group via: LinkedIn
Instagram
Website
58 episod
Kongsi
