From Courtroom to Gut Health: Tina Anderson's Journey and Marketing Strategies for Just Thrive Health

Natural Products Marketer Podcast

What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting up their e-commerce platform. Discover the pioneering nature of their probiotic strains and the vital support from health food stores that spurred their growth.
In our conversation, Tina dives into the intricacies of compliance in marketing health benefits and how her legal background provided a unique perspective. From ensuring influencer and customer testimonial compliance to the strategic moves like offering free shipping and hassle-free returns, Tina sheds light on the balancing act between robust scientific evidence and strict regulatory boundaries. Gain insights into their efforts to build trust and social proof amidst a challenging landscape.
Explore the significant role of podcasts and customer engagement in Just Thrive's success. Tina discusses the importance of direct feedback from customers and the ongoing battle against counterfeit products and low-quality supplements. Hear practical marketing strategies for natural products, including education through seminars and informational emails. Wrap up with a heartfelt thank you message from Tina, encouraging you to engage with our podcast across various platforms for more actionable advice on transforming lives through marketing.

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

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1. Natural Products Marketer Podcast Interview (00:00:00)

2. Compliance and Marketing in Health Industry (00:09:04)

3. Retail Strategy for Gut Health Products (00:18:00)

4. Marketing Strategies for Natural Products (00:24:58)

5. Podcast Interview Thank You Message (00:32:26)