190- Public Relations To Tell Stories Nata PR School (EN) podcast

5M ago 8:37

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Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell.

The media loves:

Founders who have a deep understanding of their product
True stories behind the creation of a company or product
Spokespersons who have real-world knowledge of their market and don't mince words

At NATA PR agency, we are experts in supporting companies entering the North American market. We know how to tell their story.

I remember a French beauty brand whose founders moved to New York with their family for five years to understand this vast market fully.

Even today, I greatly admire these founders who set aside their ego and immense European success to enter a market where they were completely unknown.

These leaders had the humility to go into the field to gather consumer feedback, which was not always positive about their packaging and products.

They then took stock to completely rework their product presentation, review messages, and information.

They listened to what their future consumers had to say and took the necessary steps for their products to be understood and appreciated in a brand-new market.

We were fortunate to introduce the founders to the media.

Yes, this was before the pandemic, and for five years, we could organize meetings with journalists who loved discovering the story of this brand.

We were the perfect intermediary to help this brand convey its story and culture and become known in a brand-new market.

Public relations to tell brands' stories are extremely powerful.

Want to learn more? Contact me.

I'm here to help.

Nata

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211 episod