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Kandungan disediakan oleh Hallie Talley. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Hallie Talley atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Episode 1-Am I A Fear Monger?

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Manage episode 336296740 series 3136357
Kandungan disediakan oleh Hallie Talley. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Hallie Talley atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

A few months ago I was told that my marketing was cheap because they believed I was using fear mongering to get them to buy from my company. I decided to research what fear mongering REALLY was and if I was guilty as charged.

Turns out I learned a few lessons along the way about the science of fear, how fear is truly used in marketing and how in order to not be considered deceptive the changes I need to make in my marketing.

Podcast music courtesy of Laser Groove Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

  continue reading

1 episod

Artwork
iconKongsi
 
Manage episode 336296740 series 3136357
Kandungan disediakan oleh Hallie Talley. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Hallie Talley atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

A few months ago I was told that my marketing was cheap because they believed I was using fear mongering to get them to buy from my company. I decided to research what fear mongering REALLY was and if I was guilty as charged.

Turns out I learned a few lessons along the way about the science of fear, how fear is truly used in marketing and how in order to not be considered deceptive the changes I need to make in my marketing.

Podcast music courtesy of Laser Groove Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

  continue reading

1 episod

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