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#49 – Improving Survey Quality and the Participant Experience

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Manage episode 402131208 series 3377566
Kandungan disediakan oleh FlexMR. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh FlexMR atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.

We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Hudson, CEO @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠www.flexmr.net⁠⁠⁠

Or connect via ⁠⁠⁠LinkedIn ⁠⁠⁠/ ⁠⁠⁠Twitter ⁠⁠⁠/ ⁠⁠⁠Facebook⁠

  continue reading

59 episod

Artwork
iconKongsi
 
Manage episode 402131208 series 3377566
Kandungan disediakan oleh FlexMR. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh FlexMR atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.

We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.

---

Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Hudson, CEO @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠www.flexmr.net⁠⁠⁠

Or connect via ⁠⁠⁠LinkedIn ⁠⁠⁠/ ⁠⁠⁠Twitter ⁠⁠⁠/ ⁠⁠⁠Facebook⁠

  continue reading

59 episod

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