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#29 - The Age of Customer Empowerment

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Manage episode 336506075 series 3377566
Kandungan disediakan oleh FlexMR. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh FlexMR atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Today’s customers are connected, influential as individuals and have access to a global stage upon which to act. In this world, the dynamic between brand and buyer provides great leverage to customers, but also great opportunity to insight teams.

In this episode, we explore with Maria Twigge of FlexMR, why it is no longer enough to understand a market map as a theoretical concept or to listen to customers as input in decision making. We discuss how forward-thinking research teams are driving the conversation around customer-centric cultures and empowering people with new, better tools of engagement.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Maria Twigge, Research Director @ FlexMR (LinkedIn)

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

59 episod

Artwork
iconKongsi
 
Manage episode 336506075 series 3377566
Kandungan disediakan oleh FlexMR. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh FlexMR atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Today’s customers are connected, influential as individuals and have access to a global stage upon which to act. In this world, the dynamic between brand and buyer provides great leverage to customers, but also great opportunity to insight teams.

In this episode, we explore with Maria Twigge of FlexMR, why it is no longer enough to understand a market map as a theoretical concept or to listen to customers as input in decision making. We discuss how forward-thinking research teams are driving the conversation around customer-centric cultures and empowering people with new, better tools of engagement.

---

Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Maria Twigge, Research Director @ FlexMR (LinkedIn)

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

59 episod

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