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Episode 3: Google Shopping Impression Share - How to Get to 99.99%
Manage episode 291143569 series 2914821
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Is it possible to get 99% Google Shopping Impression Share for your Google Shopping campaigns? In this episode, learn the best practices to get higher impression share!
๐ด Subscribe to my YouTube channel for more Ecommerce tips and tricks: https://keycommerce.com/Subscribe
Impression share is one of the most important metric you should be measuring to understand if increasing your bid or budget might reach more people. Google Shopping impression share is the percentage of impressions that your Google ads receive compared to the overall impressions that your ads could get.
To calculate impression share, you use the formula: Impression share = impressions / total eligible impressions
Eligible impressions are evaluated by many factors, including quality, approval statuses, and targeting settings. A good way to understand impression share better is to think of a billboard on the highway and a bunch of people driving past it on their way to work. How many people that drove past it actually look up and see the billboard?
For example, there are 10 people who drove past the billboard (eligible impressions), but only 8 looked up and saw it (impressions). That means you impression share is 8 out 10 (8/10) which is 80%. This is also true with Google search impression share. If 10 people searches using a keyword and your add only showed up 8 times out of those 10 searches, your impression share is 80%. But how how do you get those extra two impressions?
๐ฅ Watch the video version of this episode here: https://www.youtube.com/watch?v=9cxhn_wJpSs
๐ Here is the playlist on Google Ads Audit I recommend in this episode: Google Ads Audits Playlist
โ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://keycommerce.com/Subscribe
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