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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Rob Nicol | Auckland Aces coach on his team's Super Smash campaign so far
Manage episode 463470128 series 3339009
Kandungan disediakan oleh Sport Nation. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sport Nation atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Stephen McIvor chats with Auckland Aces coach Rob Nicol on his team's Super Smash campaign so far.
Learn more about your ad choices. Visit megaphone.fm/adchoices
5005 episod
Manage episode 463470128 series 3339009
Kandungan disediakan oleh Sport Nation. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sport Nation atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Stephen McIvor chats with Auckland Aces coach Rob Nicol on his team's Super Smash campaign so far.
Learn more about your ad choices. Visit megaphone.fm/adchoices
5005 episod
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1 The Bulletin with Tim Evans (19/02/25) 11:27
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Riccardo is joined by Sky Sports' Tim Evans for the Bulli to cover today's top stories from the world of sport. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 DeepDiveGolf | David Bieleski chatting all things golf (19/02/25) 30:54
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David Bieleski joins Riccardo for a weekly golf chat to review the latest weekend of golf action, plus David gives us his DeepDiveGolf TAB Bookie Beater. Learn more about your ad choices. Visit megaphone.fm/adchoices
Call Sport Nation anytime on 0800 150 811 to have your say on the day's top sporting topics! Learn more about your ad choices. Visit megaphone.fm/adchoices
Riccardo and his team bring you a three-leg multi for the day. Bet live on your favourite sports. Download the TAB app today. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Suzanne McFadden | 62nd Halberg Awards review 18:07
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Riccardo is joined by sports journalist Suzanne McFadden to look at the winners from the 62nd Halberg Awards. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Mornings with Riccardo Ball - Full Show (18/02/25) 2:04:10
2:04:10
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Mornings with Riccardo Ball - Full Show featuring Garth Gallaway, Stephen McIvor, The Bulletin with Aiden McLaughlin, and Simon Hill. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 The Sports Desk with Riccardo Ball (18/02/25) 11:55
11:55
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Hear the latest sports news from around the world in the Sports Desk. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Simon Hill | A-League commentator on A-League, football referees and UCL 21:40
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Riccardo is joined by A-League commentator Simon Hill to look at the upcoming Kiwi derby between the Wellington Phoenix and Auckland FC as well as looking at the UEFA Champions League. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 The Bulletin with Aiden McLaughlin (18/02/25) 18:21
18:21
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Riccardo is joined by Aiden McLaughlin for the Bulli to cover today's top stories from the world of sport. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Toyota Racing Series Sports Update with Stephen McIvor (18/02/25) 21:12
21:12
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2025 TOYOTA GAZOO Racing Festival. Get to Cromwell for an epic day of Toyota fun on March 15th. Learn more about your ad choices. Visit megaphone.fm/adchoices
Riccardo and his team bring you a three-leg multi for the day. Bet live on your favourite sports. Download the TAB app today. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Talkback Time with Riccardo 0800 150 811 (18/02/25) 13:16
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Call Sport Nation anytime on 0800 150 811 to have your say on the day's top sporting topics! Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Garth Gallaway | ICC Champions Trophy preview 18:36
18:36
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Riccardo is joined by Sport Nation cricket commentator Garth Gallaway to look at the Blackcaps' chances in the upcoming ICC Champions Trophy in Pakistan. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Mornings with Sam Ackerman - Full Show (17/02/25) 2:04:51
2:04:51
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Mornings with Sam Ackerman - Full Show (17/02/25) Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 LOVERACING.NZ Racing Update with Michael Guerin (17/02/25) 13:32
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Head to LOVERACING.NZ for all your Thoroughbred racing news, previews, replays, profiles and more! Learn more about your ad choices. Visit megaphone.fm/adchoices
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