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Free Trials Friend or Foe?
Manage episode 401064349 series 3553590
Kandungan disediakan oleh Kristian Hansen. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kristian Hansen atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Do Free Trials fuel the growth of a company or create users who don't want to purchase your product?
In today's episode I discuss the positive and negative impacts of free or discounted trial offers.
Key Highlights:
- Free Trials bring in new customers, free can be great!
- You have to be able to track your users and segment them out to understand how they churn and engage with your service
- Make sure you have mechanisms in place to combat fraudulent activity - bad actors like free trials
- Do the right thing if you are running free trials - Engage with your customers, let them know you are going to charge them - be upfront so there are no surprises (or chargebacks)
10 episod
Kongsi
