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Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)
Manage episode 451038879 series 2419218
My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds.
I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover:
- Why Anniina returned to mobile gaming, given the challenges;
- How the 2016-era of mobile gaming compares to today;
- The distribution challenges now relative to 2016-2018;
- The opportunities in mobile gaming now from a revenue growth perspective;
- How mobile gaming start-ups should think about exit opportunities;
- The process for BIT ODD in raising its Seed extension;
- What mobile gaming start-ups should look for in an investor;
- The cross-platform gaming opportunity;
- Whether games publishing is still viable;
- Helsinki's evolution as a mobile games development hub.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
97 episod
Manage episode 451038879 series 2419218
My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds.
I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover:
- Why Anniina returned to mobile gaming, given the challenges;
- How the 2016-era of mobile gaming compares to today;
- The distribution challenges now relative to 2016-2018;
- The opportunities in mobile gaming now from a revenue growth perspective;
- How mobile gaming start-ups should think about exit opportunities;
- The process for BIT ODD in raising its Seed extension;
- What mobile gaming start-ups should look for in an investor;
- The cross-platform gaming opportunity;
- Whether games publishing is still viable;
- Helsinki's evolution as a mobile games development hub.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
97 episod
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