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Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92
Manage episode 408768501 series 3286930
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Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now!
https://www.linkedin.com/in/thomasmrich/
#QualitativeResearch #MarketResearch #ConsumerBehavior #BrandManagement #Strategy #Pragmatism #Podcast #HCDPodcast #Mindset #Insights #TomRich #MichelleNiedziela
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