S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers.

Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges.

Key Takeaways:

Identify Successful Customers: Start by examining who your successful customers are, and identify their key attributes such as location, industry, product type, or size to categorize your ideal customer.

Find Adjacent Prospects: Look for prospects that are similar to your successful customers, particularly those that are geographically close so you can easily visit or engage with them.

Engage with Potential Connections: Identify potential points of engagement from their online presence, such as association memberships, and consider attending related events like annual meetings.

Leverage Personal Interests: Use personal interests shown on platforms like LinkedIn, such as hobbies, to create a more personal connection.

Look for innovators in a target company or industry: Identify people who are ambitious and receptive to innovative ideas such as recent job-changers, digital natives, and people who attend industry conferences.

Make Personal Connections: Make efforts to personally connect at conferences or through platforms like LinkedIn, reaching out to conference-goers and suggesting face-to-face meetings before the conference to discuss potential collaborations.

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1. Introduction (00:00:32)

2. Founding Hey Scottie (00:03:36)

3. Building Trust and Empowering Customers (00:08:47)

4. Emphasizing Human Connection in Sales (00:14:40)

5. Challenges of Mass Marketing (00:20:06)

6. Pitfalls of Bonus Structures in Sales (00:23:24)

7. Focusing on Human Connection in Sales (00:28:13)

8. Identifying Ideal Customers (00:32:48)

9. Time and Energy Management in Sales (00:39:32)

10. Setting and Achieving Goals (00:44:06)

11. Revamping Service Offerings and Goals (00:46:09)

12. Conclusion and Promotion of Hey Scottie (00:47:04)