061: The Virtual Book Tour: Building Authority and Attracting Clients with Tom Schwab

Million Dollar Producer Show

In this episode of The Million Dollar Producer Show, I welcome Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet.
Tom shares his insights on leveraging guest podcasting as a powerful tool for building authority and growing your business.
Tom's Journey: From Engineer to Chief Evangelist Officer

• Career Transition: Tom's journey began as an engineer running nuclear power plants, teaching him the importance of systems and processes. He later transitioned to corporate America and eventually founded Interview Valet.
• Chief Evangelist Officer: Unlike typical CEOs, Tom sees his role as evangelizing for his category, clients, and company, demonstrating the power of guest podcasting in building a brand and business.

Guest Podcasting: A Strategic Approach

• Importance of Authority: He emphasizes the need to build authority in the marketplace before attempting to sell services. He discusses how writing a book and then using guest podcasting to promote it can create a significant impact.
• Effective Marketing: Tom shares his experience that guest podcasting has become the number one driver for his business, providing high-quality, pre-sold leads that are ready for impactful conversations.

Interview Valet: Enhancing Guest Podcasting

• Service Offerings: Interview Valet helps clients by scheduling targeted podcast interviews, optimizing content for marketing, and repurposing interviews for maximum impact.
• Client Success: He recounts stories of clients, like Eric Weinheimer, using virtual book tours and podcast interviews to effectively promote their books and services.

Key Takeaways and Future Directions

• Marketing Evolution: Tom addresses the changing landscape of marketing, emphasizing the importance of pragmatic and practical approaches that build genuine connections and trust with potential clients.
• Actionable Steps: He encourages listeners to visit Interview Valet’s dedicated page for Million Dollar Producer Show listeners, offering resources such as an assessment quiz, a copy of his book, and a scheduling link for further discussion.

About our Guest: Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet.
You can learn more about his work at: https://www.linkedin.com/in/iamtomschwab/
https://interviewvalet.com/
About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.

Claim your free audiobook copy at: www.theshortbookformula.com

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1. 061: The Virtual Book Tour: Building Authority and Attracting Clients with Tom Schwab (00:00:00)

2. Creating Authority and Awareness Through Podcasting (00:00:31)

3. Leveraging Conversations for Profitable Marketing (00:10:40)

4. Leveraging Podcast Interviews for Authority (00:25:00)

5. Empowering Thought Leaders for Success (00:34:33)