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The New Statesman’s Chris Stone on podcast and platform experiments

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Manage episode 379926902 series 1320642
Kandungan disediakan oleh Media Voices. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Media Voices atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This week we're joined by Chris Stone, Executive Producer at the New Statesman. Chris is in charge of the podcast and video strategy at the publication, and his experimental approach has seen monthly podcast downloads double, video views reach 8 million a month, and huge growth on their YouTube channel. More recently, he has been leaning into video podcasts on YouTube, figuring out what works for the New Statesman as the platform doubles down on its support for podcasts.

Chris takes us through some of his boldest experiments with podcasts at the New Statesman, from consolidating them into one feed to publishing audio and video versions to YouTube. He also talks about how they're adapting to wider trends in the podcasting market, the potential use cases for AI in podcasts, and whether others will follow in the footsteps of The Economist and move all their podcasts behind a paywall. As economic conditions continue to put publishers under pressure, he gives some advice to publisher podcast teams facing budget cuts.

2023's podcasting trends and their relevance to publishers will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 episod

Artwork
iconKongsi
 
Manage episode 379926902 series 1320642
Kandungan disediakan oleh Media Voices. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Media Voices atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This week we're joined by Chris Stone, Executive Producer at the New Statesman. Chris is in charge of the podcast and video strategy at the publication, and his experimental approach has seen monthly podcast downloads double, video views reach 8 million a month, and huge growth on their YouTube channel. More recently, he has been leaning into video podcasts on YouTube, figuring out what works for the New Statesman as the platform doubles down on its support for podcasts.

Chris takes us through some of his boldest experiments with podcasts at the New Statesman, from consolidating them into one feed to publishing audio and video versions to YouTube. He also talks about how they're adapting to wider trends in the podcasting market, the potential use cases for AI in podcasts, and whether others will follow in the footsteps of The Economist and move all their podcasts behind a paywall. As economic conditions continue to put publishers under pressure, he gives some advice to publisher podcast teams facing budget cuts.

2023's podcasting trends and their relevance to publishers will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 episod

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