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Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace
Manage episode 375643071 series 3466622
Kandungan disediakan oleh Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute.
Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :)
Either way, the conversation I had with John Wallace, Co-founder and CEO at LiftLab, was anything but boring. He gave the recipe they use for testing that is beyond where most companies and platforms are at in terms of testing the effectiveness of their media channels.
Learn about the best practices and pitfalls of running incrementality tests, and how to think about incorporating them into your MMM.
Links from the show:
29 episod
Kongsi
