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Profit-Maximizing Marketing Experiments with Elea Feit
Manage episode 371761466 series 3466622
Kandungan disediakan oleh Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization.
But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift studies, holdout testing - maybe you’ve heard of these? But maybe you weren’t sure where to start with them?
Elea Feit is here to help! She has a bachelor’s in mathematics, a master of science in industrial engineering, and a PhD in Marketing. She’s applied those learnings at companies like General Motors and Amazon, and continues to train the next generation of marketers and analysts as Associate Professor of Marketing at Drexel University’s LeBow College of Business.
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