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Marketing Memetics & Measurement with Mike Taylor
Manage episode 361751339 series 3466622
Kandungan disediakan oleh Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Mike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics.
He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, and marketing measurement. Here are a couple of quotes for the show:
"Measurement wasn’t actually better before iOS14, it was just easier."
"It’s better to be uncertain and right, than certain and wrong."
Listen to the end for some actionable advice for marketers to implement immediately.
Links from the show:
28 episod
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