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Selling Results-Driven Advertising with Tom Ray - Matrix Media Sales Podcast Episode 17
Manage episode 190055247 series 1224522
Kandungan disediakan oleh MatrixForMedia and Matrix Solutions. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MatrixForMedia and Matrix Solutions atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Digital advertising is a powerful medium. Not only can you target complex demographics and leverage a niche, but you can track results better than ever. Never has it been easier to answer questions like, "How are people finding me?" "What ads increase sales?" Tom Ray, author of Branding is Out Results are In: Lessons for the LOCAL Advertiser, talks with us about a healthy marketing mix and effectively selling advertising to the local buyer.
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