Dr. David Eagleman: “The conscious mind is like a broom closet in the mansion of the brain.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever written. In this episode, we find out why.

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1. Cold Open (00:00:00)

2. Opening Credits (00:00:01)

3. Cold Open (00:00:08)

4. Cold Open End Cues Drums (00:00:12)

5. You in 60s Segment (00:00:55)

6. Marker 02 (00:14:54)

7. Marker 04 (00:21:12)

8. Marker 05 (00:21:19)

92 episod

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