Disney x Pinkwashing

Material Girls

What drove Hannah and Marcelle to go to Disneyland? And what is with all the rainbow Mickey ears? And where does pinkwashing end and real change begin? Tune into this episode about the happiest place on earth to find out! In this episode, Marcelle leads Hannah through a history of the term pinkwashing. She then draws on an article by Karine Duplan called “Pinkwashing Policies or Insider Activism? Allyship in the LGBTIQ+ Governance–Activism Nexus,” to better understand what leads to making public spaces inclusive for queer and trans folks. Together, Hannah and Marcelle think through their own pleasure in experiencing Disneyland, while dissecting the tension between corporations' bottom lines and the value of representation and inclusivity. Ultimately, Marcelle and Hannah consider: if pinkwashing is by necessity surface-level public image campaigning that masks ongoing harm, is Disney doing something different?

You can learn more about Material Girls at ohwitchplease.ca and on our instagram at instagram.com/ohwitchplease! Want more from us? Check out our website ohwitchplease.ca. We'll be back next week with a bonus episode, but until then, we mean it — go check out all the other content we have on our Patreon at Patreon.com/ohwitchplease!

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Material Girls is a show that aims to make sense of the zeitgeist through materialist critique* and critical theory! Each episode looks at a unique object of study (something popular now or from back in the day) and over the course of three distinct segments, Hannah and Marcelle apply their academic expertise to the topic at hand.

*Materialist Critique is, at its simplest possible level, a form of cultural critique – that is, scholarly engagement with a cultural text of some kind – that is interested in modes of production, moments of reception, and the historical and ideological contexts for both. Materialist critique is really interested in the question of why a particular cultural work or practice emerged at a particular moment.

Music Credits:

“Shopping Mall”: by Jay Arner and Jessica Delisle ©2020

Used by permission. All rights reserved. As recorded by Auto Syndicate on the album “Bongo Dance”.

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