How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics

Masters of SaaS

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4y ago 38:04

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In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.
https://youtu.be/UdpOiC5Tqtw

Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

We cover the origin story and revenue growth over the last 10 years.
How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

24 episod

#Entrepreneur #Business #Marketing #Todd Chambers #SaaS #Investing #Entrepreneurship