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Not Local Enough?
Manage episode 344638924 series 3092853
Kandungan disediakan oleh APV. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh APV atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
A challenge for many multinational and international brands, businesses, organisations and institutions branching out into new marketplaces is how to retain their identity and the DNA of their brand while also finding a way to speak directly and appropriately to the local audience.
In today's episode from APV, Harry Pang - Head of New Business and Content development shares his insights on how APV solves this challenge on a daily basis and how you can better adapt international stories for a local market.
40 episod
Kongsi
