It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Inbound PR with Iliyana Stareva
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Kandungan disediakan oleh MarTech Talk and Podcast by Idea Grove. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MarTech Talk and Podcast by Idea Grove atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?
…
continue reading
5 episod
MP3•Laman utama episod
Manage episode 217268970 series 2446965
Kandungan disediakan oleh MarTech Talk and Podcast by Idea Grove. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MarTech Talk and Podcast by Idea Grove atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?
…
continue reading
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