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Beth Pope | GoDaddy
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Manage episode 295145921 series 2933130
Kandungan disediakan oleh Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"!
Here are the key lessons discussed in this episode…
- Lessons learned as a marketer working in procurement
- Simplifying requirements & processes
- Gaining acceptance from marketing when launching a marpro department
- Aligning legal with marpro
- Questions marketers need to be asking their marpro peers
- Roles and playing Good Cop / Bad Cop
- RFP's - Using discretion to keep vendors honest, while also not being a disruption to the business
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