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Dawn Edmiston - A Digital Marketing Professor's Perspective | EP#004
Manage episode 327333064 series 3123274
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Professor Dawn Edmiston talks about her time at Discovery and how the Titanic expedition was monetized through marketing. Find out what Discovery did about starting the an e-commerce website. Learn more about her at http://www.themarketingprof.com/.
"If you could digitize it, you could monetize it" a quote which professor Edmiston used very often those days. She later talks about the online and digital channel in the education sector. She also helped curate the online MBA program at William and Mary (W&M).
Future of marketing is driven by digital and data. Data is the new currency. It will help companies look at the Customer Lifetime Value.
Marketing is the only division that is enterprise driven. Marketers are the discipline that instantly focuses on customer needs. Marketing maps the customer journey from start to finish. In this world of social clutter it is more important than ever to have a listening approach to reach the customer. Professor Edmiston likes Designing Your Life, a Stanford book, which talks about Design Thinking approach in day to day life.
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