Claire Suellentrop's Customer Research Process

Marketing Powerups

Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

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🎉 About Claire Suellentrop

Claire Suellentrop is a SaaS marketer, customer research evangelist, and co-founder of Forget the Funnel.

Previously the Director of Marketing and #2 employee at Calendly — and now a marketing consultant for high-growth SaaS companies — she's seen firsthand that truly effective marketing stems from a deep understanding of existing customers. So she helps companies get inside customers' heads, then uses those insights to create compelling landing pages, high-converting websites, smooth signup flows and sticky onboarding experiences.

🕰️ Timestamps and transcript

• [00:00:00] The Impact of Customer Research in Marketing
• [00:00:33] Customer research boosting audiobook sign ups by 64% - an insight with Claire Suellentrop
• [00:01:22] Discussing Marketing Powerups: The Value of Proper Customer Research for Business Growth
• [00:05:09] Uncovering the Core Benefit of Auto Books through Customer Research
• [00:08:18] Unlocking Growth with Customer Research: A Discussion with Claire Suellentrop
• [00:16:20] Discussing the Product Development Initiatives at Autobooks
• [00:17:15] 42 Agency - My Recommended Demand Gen and Growth Agency
• [00:18:00] Ahrefs Webmaster Tool
• [00:18:46] Understanding Customers Through Surveys with Forget the Funnel
• [00:25:50] Defining Your Most Valuable Customers with Claire Suellentrop
• [00:28:59] Focusing on Most Valuable or Fastest to Close Customers
• [00:32:58] When to Use Customer Interviews in Market Research
• [00:36:02] How to Conduct User Research for Product Development?
• [00:39:40] The Value of Customer Research in Business Expansion
• [00:42:19] Ramli John Talks About 'Forget the Funnel' with Claire Suellentrop
• [00:42:39] Claire Suellentrop Discusses Key Aspects of a Successful Career
• [00:49:45] Ramli John Discusses His Influences and Mentors In Business
• [00:51:10] Lessons from Forget The Funnel Co-Founder Claire Suellentrop

✨ Useful links

• 👨🏽‍💻 Forget the Funnel website
• 📕 Forget the Funnel book
• 🐦 Claire Suellentrop on Twitter
• 🔗 Claire Suellentrop on LinkedIn